00315nam a2200121Ia 4500008004100000041000800041082001600049100001600065245004400081260003400125300002500159365000900184240624s9999    xx            000 0 und d  aeng  a658.85 HOP   aHOPKINS TOM  aWHEN BUYERS SAY NO ESSENTIAL STRATEGIES  c2014aNew YorkbBusiness Plus  axiii, 304 p.; 23 cm.  cb38