KARDES FRANK R <br/><br/>
CONSUMER BEHAVIOUR AND MANAGERIAL DECISI 

 - (2nd ed.) 
 - New Delhi  Prentice-Hall of India  2003 
 - xviii, : 457 : p. : cm. ; 24 
<br/><br/><label>Dewey Class. No.: </label>658.8342 KAR