00336nam a2200133Ia 4500008004100000041000800041082001600049100002300065245003100088250001400119260003200133300002400165365001300189240624s9999    xx            000 0 und d  aeng  a658.827 KAP  aKAPFERER JEAN NOEN  aSTRATEGIC BRAND MANAGEMENT  a(2nd ed.)  c2003aNew DelhibKogan Page  a443 : p. : cm. ; 25  cRSb22.5