00273nam a2200109Ia 4500008004100000041000800041082001600049100001800065245002100083260003300104300002600137240624s9999    xx            000 0 und d  aeng  a658.827 VER  aVERMA HARSH V  aBRAND MANAGEMENT  c2004aNew DelhibExcel Books  ax, : 273p. : cm. ; 24