TY  - BOOK
AU  - Govindrajan, Vijay
TI  - Beyond The Idea: How To Execute Innovation In Any ORGANIZATION
U1  - 658.4063 GOV 
PY  - 2013///
CY  - New York
PB  - St. Martin's Press
N2  - Gifted By : IMT Faculty Dr.Pawan sir
ER  -