TY  - BOOK
AU  - Charan, Ashok
TI  - Marketing Analytics: A Practitioners Guide To Marketing Analytics And Research Methods
SN  - 9780000988881
U1  - 658.83 CHA 
PY  - 2023///
CY  - Singapore
PB  - World Scientific
KW  - Marketing Research-Data processing; Quantitative Research
ER  -