02842cam a2200349 i 4500 23231828 20250416172023.0 230717s2024 enka b 001 0 eng 2023028268 9781032429755 9781032429748 9781003365136 eng pcc 658.8007 BAR Barkas, Linda Anne Marketing Skills In Practice :Developing A Successful Marketing Career London Routledge 2024 London : New York, NY : Routledge, Taylor & Francis Group 2024. 157 pages : illustrations ; 24 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry. Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods. Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, and particularly as core reading for any modules based on Marketing in Practice and Professional Development. Online resources include PowerPoint slides for lecturers and an instructor's manual, which includes lesson plans, tasks, suggested answers, and a test bank with answers"-- Marketing Dixon-Todd, Yvonne, Online version: Barkas, Linda. Marketing skills in practice First edition. New York, NY : Routledge, 2024 9781003365136 (DLC) 2023028269 7 cbc orignew 1 ecip 20 y-gencatlg BK 43461 43461 0 0 ddc 0 0 IMTN IMTN Rack 36-A 2025-03-26 Raghav Books Private Limited 4450.89 2374 1 658.8007 BAR 33904 2025-07-16 00:00:00 2025-07-02 33 2025-02-14 BK Sejal Megotia (2024176)