Soman, Dilip <br/><br/>
Managing Customer Value: One Step at a Time 

 - 2nd 
 - New Jersey  World Scientific  2022 
 - 389;. pages: 23 cm 
<br/><br/><label>ISBN: </label>9781944660635 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer Relations-Management; Marketing-Management. Customer Loyalty
<br/><br/><label>Dewey Class. No.: </label>658.812 SOM