TY  - BOOK
AU  - Soman, Dilip
AU  - Marandi, Sara N.
TI  - Managing Customer Value: One Step at a Time
SN  - 9781944660635
U1  - 658.812 SOM 
PY  - 2022///
CY  - New Jersey
PB  - World Scientific
KW  - Customer Relations-Management; Marketing-Management. Customer Loyalty
ER  -