TY  - BOOK
AU  - Malhotra, Naresh K.
TI  - Customer Relationship Marketing;:Theoretical And Managerial Perspectives
SN  - 9780000989987
U1  - 658.812 MAL 
PY  - 2024///
CY  - USA
PB  - World Scientific (Rbpl)
KW  - Customer Relations-Management; Relationship Marketing
ER  -