TY  - BOOK
AU  - Gordon,Mary Ellen
TI  - Business Analytics 
SN  - 9781529796117
U1  - 658.4 GOR 
PY  - 2023///
CY  - Thousand Oaks
PB  - SAGE Publications Ltd
KW  - Business Planning; Strategic Planning
N2  - "This textbook focuses on how data and analytics can be used to help inform organisational decisions and actions by complementing and informing human judgement"--
ER  -