02277cam a22003978i 4500 23225950 20250416150457.0 230713s2023 nyu b 001 0 eng 2023023320 9781032387376 9781032346793 9781003346500 eng pcc 658.872 KRO Krowinska Agata Digital Content Marketing: Creating Value in Practice 1st New York Routledge 2024 2311 New York, NY : Routledge, 2024. 240;. pages 23 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- Internet marketing. Strategic planning. Value added. Backhaus, Christof, Online version: Digital content marketing First. New York, NY : Routledge, 2024 9781003346500 (DLC) 2023023321 7 cbc orignew 1 ecip 20 y-gencatlg BK 43557 43557 0 0 ddc 0 0 IMTN IMTN Rack 36-B 2025-03-28 Raghav Books Private Limited 4450.89 2374 1 658.872 KRO 33891 2025-07-15 00:00:00 2025-07-03 33 2025-02-14 BK Ms. Mamta Solanki