02427cam a22003978i 45000010009000000050017000090080041000260100017000670200018000840200018001020200018001200410008001380420008001460820016001541000022001702450058001922500009002502600030002592630009002892640038002983000022003363360026003583370028003843380027004125040051004395201065004906500024015556500024015796500017016037000024016207760120016449060045017649420007018099990017018169520196018332322595020250416150457.0230713s2023    nyu      b    001 0 eng    a  2023023320  a9781032387376  a9781032346793  z9781003346500  aeng  apcc00a658.872 KRO  a Krowinska Agata 00aDigital Content Marketing: Creating Value in Practice  a1st   aNew YorkbRoutledgec2024  a2311 1aNew York, NY :bRoutledge,c2024.  a240;. pages 23 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  aIncludes bibliographical references and index.  a"Digital Content Marketing: Creating Value in Practice introduces the principles of the content marketing discipline and serves as a guide to any professional or student who wants to learn how to successfully plan and implement digital content marketing strategies and tactics. Filled with contemporary examples of the most successful creative content marketing practices, case studies and professional advice from subject experts, this text offers an in-depth view of the world of content marketing from a value-based perspective. The textbook also includes practical advice on content marketing ideation, content management and content curation, as well as offering recommendations for the best content marketing software. The textbook offers a good balance of both theory and practice and is suitable for advanced undergraduate students and postgraduate students studying content marketing, digital marketing or social media marketing. Support material includes an instructor manual, chapter-by-chapter PowerPoint slides and a test bank of exam questions"-- 0aInternet marketing. 0aStrategic planning. 0aValue added.1 aBackhaus, Christof,08iOnline version:tDigital content marketingbFirst.dNew York, NY : Routledge, 2024z9781003346500w(DLC) 2023023321  a7bcbccorignewd1eecipf20gy-gencatlg  cBK  c43557d43557  00102ddc4070aIMTNbIMTNcRack 36-Bd2025-03-28eRaghav Books Private Limitedg4450.89i2374l1o658.872 KROp33891r2025-07-15 00:00:00s2025-07-03t33w2025-02-14yBKzMs. Mamta Solanki