TY  - BOOK
AU  - Quesenberry, Keith A. 
AU  - Coolsen, Michael K. 
TI  - Brand Storytelling: Integrated Marketing Communications for the Digital Media Landscape
SN  - 9781538176382
U1  - 658.802 QUE 
PY  - 2023///
CY  - Lanham
PB  - Rowman & Littlefield Publ
KW  - Branding (Marketing); Storytelling
ER  -