Govindarajan, Vijay creator Venkatraman, Venkat text mau Bosten Harvard Business Review Press 2024 monographic eng

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vi, 214 pages :25 cm illustrations ; "Tech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward"-- Includes index. Information technology Big data Management Artificial intelligence 658.4038 GOV Govindarajan, Vijay. Boston, Massachusetts : Harvard Business Review Press, [2024] (DLC) 2023046079 9781647826253 2023046078 231012 20250405103414.0 23348108