TY  - BOOK
AU  - Srivastava,  Ritu
TI  - Marketing of Consumer Financial Products: Insights From Service Marketing
SN  - 9781637424308
U1  - 658.812 SRI 
PY  - 2023///
CY  - New York
PB  - Business Expert Press
KW  - Customer Relation Management; Business Strategy
ER  -