<?xml version="1.0" encoding="UTF-8"?>
<mods xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" version="3.1" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-1.xsd">
  <titleInfo>
    <title>Quantum Marketing :Mastering the New Marketing Mindset for Tomorrows Consumers</title>
  </titleInfo>
  <name type="personal">
    <namePart>Rajamannar, Raja</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">tnu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">USA</placeTerm>
    </place>
    <publisher>Harper Collins Leadership</publisher>
    <dateIssued>2021</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 220;. pages  24 cm</extent>
  </physicalDescription>
  <abstract>"Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption"--</abstract>
  <note>Includes bibliographical references (pages 201-210) and index.</note>
  <subject authority="lcsh">
    <topic>Marketing; Quantum Marketing</topic>
  </subject>
  <classification authority="ddc">658 RAJ</classification>
  <identifier type="isbn">9781400223954</identifier>
  <identifier type="isbn" invalid="yes"/>
  <identifier type="lccn">2020948516</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">201020</recordCreationDate>
    <recordChangeDate encoding="iso8601">20250417095439.0</recordChangeDate>
    <recordIdentifier>21762862</recordIdentifier>
  </recordInfo>
</mods>
