02370cam a2200373 i 4500 23074853 20250417092919.0 230420s2023 enka b 001 0 eng 2023937048 9781035311309 9781035311323 9781035311316 eng pcc 658.872 LAH Lahtinen, Niko, Digital Marketing Strategy: Create Strategy, Put it into Practice, Sell More Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, [2023] xiv, 154 pages :26 cm illustrations (some color) ; text txt rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references (pages 143-147) and index. "This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations' digital marketing strategies can be developed and implemented. Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage. With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement"-- Internet marketing. Digital media. Marketing Pulkka, Kimmo, Karjaluoto, Heikki, Mero, Joel, 7 cbc orignew 2 epcn 20 y-gencatlg BK 43594 43594 0 0 ddc 0 0 IMTN IMTN Rack 36-B 2025-03-28 Raghav Book Private Limited 3110.84 2374 2 658.872 LAH 33881 2025-07-31 00:00:00 2025-07-19 33 2025-02-14 BK Mr. Shridhar Rao (IT)