02871cam a2200445 i 4500 22670533 20250417093205.0 220628t20232023cau b 001 0 eng d 2022941836 020859975 Uk 9781529767421 9781529767414 1529767423 1529767415 9781529613346 9781529613360 (OCoLC)on1345457961 eng lccopycat 658.812 CHA Chakravorti, Samit, Customer Relationship Management: A Global Approach New Delhi Sage Publications Ltd 2023 Los Angeles : SAGE, [2023] ©2023 xv, 286 pages ; 24 cm text txt rdacontent still image sti rdacontent unmediated n rdamedia volume nc rdacarrier Includes bibliographical references and index. "Customer Relationship Management: A Global Approach provides a uniquely global, holistic, strategic and tactical grounding in managing customer and other stakeholder experiences and relationships across the value chain, cultures and countries. Reflecting the global structures of companies operating today, the author draws on his research knowledge alongside industry and teaching experience to connect Customer Relationship Management (CRM) core concepts, processes and strategies with international business opportunities and challenges, including globalization and cross-cultural marketing. Emphasis is placed on the need for developing cross-cultural skills and cultural intelligence for identifying and fulfilling cross country CRM opportunities, through analytical, strategic, operational and social CRM projects. Written in an accessible style throughout, the eleven chapters provide ample depth to support a full course related to CRM, spanning: CRM foundations planning and implementation managing stakeholder relationships improving global CRM implementation Wide-ranging case studies include: Royal Bank of Scotland, the Nike hijab, Instagram, HubSpot and the pharmaceutical industry in India. The text will appeal to advanced undergraduate and graduate students studying CRM, Relationship Marketing and International Marketing, as well as CRM and marketing practitioners. Samit Chakravorti is an Associate Professor of Marketing at Western Illinois University in the United States"-- Customer relations Intercultural communication. Customer relations ebook version : 9781529613346 7 cbc copycat 2 ncip 20 y-gencatlg BK 43596 43596 0 0 ddc 0 0 IMTN IMTN Rack 37-A 2025-03-28 Raghav Books Private Limited 5786.49 2374 658.812 CHA 33884 2025-04-07 00:00:00 33 2025-02-14 BK Mr. Shridhar Rao