TY  - BOOK
AU  - Farkas, Dan  
AU  - Geier, Rebecca 
TI  - Strategic Content Marketing: Creating Effective Content in Practice
SN  - 9781041313274
U1  - 658.8 FAR 
CY  - New York
PB  - Routledge (Taylor & Francis)
KW  - Marketing Management; Strategic Marketing
ER  -