Chernev, Alexander   <br/><br/>
Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management 

 - 3rd 
 - New Jersey  Wiley, Hoboken,  2023 
 - 417;. P. 23 cm 
<br/><br/><label>ISBN: </label>9781119906247 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 CHE