TY  - BOOK
AU  - Chernev, Alexander  
AU  - Kotler, Philip 
TI  - Kellogg on Marketing: The Marketing Faculty of the Kellogg School of Management
SN  - 9781119906247
U1  - 658.8 CHE 
PY  - 2023///
CY  -  New Jersey
PB  - Wiley, Hoboken
KW  - Marketing
ER  -