02377cam a22003618i 45000010009000000050017000090080041000260100017000670200018000840200018001020200018001200350013001380420008001510820016001591000020001752450090001952500019002852600037003042630009003412640042003502640011003923000019004033360026004223370028004483380027004765201263005036500025017666500025017916500015018166500016018317000019018477760149018662335137320260512164032.0231016s2024    nju           000 0 eng c  a  2023047410  a9781119984818  z9781119984825  z9781119984979  a23351373  apcc00a658.827 WHE1 aWheeler, Alina,10aDesigning Brand Identity : A Comprehensive guide to the world of brands and branding   aSixth edition.  aNew JerseybWiley, Hobokenc2024  a2401 1aHoboken, New Jersey :bWiley,c[2024] 4c©2024  a332;. P. 28 cm  atextbtxt2rdacontent  aunmediatedbn2rdamedia  avolumebnc2rdacarrier  a"From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- 0aBrand Name Products. 0aBranding (Marketing) 0aTrademarks 0aAdvertising1 aMeyerson, Rob,08iOnline version:aWheeler, Alina.tDesigning brand identity.bSixth editiondHoboken, New Jersey : Wiley, [2024]z9781119984825w(DLC) 2023047411