02513cam a22004098i 4500 23351373 20260512164032.0 231016s2024 nju 000 0 eng c 2023047410 9781119984818 9781119984825 9781119984979 23351373 pcc 658.827 WHE Wheeler, Alina, Designing Brand Identity : A Comprehensive guide to the world of brands and branding Sixth edition. New Jersey Wiley, Hoboken 2024 2401 Hoboken, New Jersey : Wiley, [2024] ©2024 332;. P. 28 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier "From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration. The best-selling book demystifies branding, explains branding fundamentals, and gives practitioners a roadmap to create sustainable and successful brands. This revised and updated 6th edition will preserve the basic structure of the book (fundamentals, process, and strategy). With each topic covered in a single spread, the book continues to celebrate great design and strategy--while adding new thinking, new case studies, and more future-facing, global perspectives. Designing Brand Identity, 6th Edition, has been revised and updated throughout to address the challenges faced by branding professionals today. It's harder than ever to be the brand of choice--in many markets, technology has lowered the barriers to entry, increasing competition. The need for fresh content is relentless. Everything is digital, and rebranding projects that previously took a year are now finished in three months. Decisions that used to be straightforward are now complicated by the pandemic, political polarization, rapid advances in technology, and other social and cultural changes"-- Brand Name Products. Branding (Marketing) Trademarks Advertising Meyerson, Rob, Online version: Wheeler, Alina. Designing brand identity. Sixth edition Hoboken, New Jersey : Wiley, [2024] 9781119984825 (DLC) 2023047411 7 cbc orignew 1 ecip 20 y-gencatlg BK 46531 46531 0 0 ddc 0 0 IMTN IMTN Rack 37-A 2026-05-12 Raghav Books Private Limited 5136.04 2630 0 658.827 WHE 33998 2026-05-12 11:13:13 33 3441.15 2026-04-30 BK Recommended by Dr Md. Ahsan Sadiq