TY  - BOOK
AU  - Finskud, Lars 
TI  - Developing Winning Brand Strategies
SN  - 9781606490433
U1  - 658.827 FIN 
PY  - 2009///
CY  - New York
PB  - Business Expert Press
KW  - Trademarks; Brand name products; Branding
ER  -