<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00588nam a22001817a 4500</leader>
  <controlfield tag="005">20260514113720.0</controlfield>
  <controlfield tag="008">260514b        |||||||| |||| 00| 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">9780367764999</subfield>
  </datafield>
  <datafield tag="041" ind1=" " ind2=" ">
    <subfield code="a">Eng</subfield>
  </datafield>
  <datafield tag="082" ind1=" " ind2=" ">
    <subfield code="a">658.802 RIV</subfield>
  </datafield>
  <datafield tag="100" ind1=" " ind2=" ">
    <subfield code="a"> Riviezzo, Angelo</subfield>
  </datafield>
  <datafield tag="245" ind1=" " ind2=" ">
    <subfield code="a">Corporate Heritage Marketing: Using the Past as a Strategic Asset</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New York</subfield>
    <subfield code="b"> Routledge, Milton Park, Abingdon, Oxon</subfield>
    <subfield code="c">2021</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">98;. P. 23 cm</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2=" ">
    <subfield code="a">Marketing--Italy Cultural property; Italy--Marketing</subfield>
  </datafield>
  <datafield tag="700" ind1=" " ind2=" ">
    <subfield code="a">Garofano, Antonella, And Napolitano, Maria Rosaria</subfield>
  </datafield>
  <datafield tag="942" ind1=" " ind2=" ">
    <subfield code="c">BK</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">46587</subfield>
    <subfield code="d">46587</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="2">ddc</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">IMTN</subfield>
    <subfield code="b">IMTN</subfield>
    <subfield code="c">Rack 36-A</subfield>
    <subfield code="d">2026-05-14</subfield>
    <subfield code="e">Raghav Books Private Limited</subfield>
    <subfield code="g">5309.02</subfield>
    <subfield code="i">2630</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">658.802 RIV</subfield>
    <subfield code="p">34054</subfield>
    <subfield code="r">2026-05-14 06:09:54</subfield>
    <subfield code="t">33</subfield>
    <subfield code="v">3557.04</subfield>
    <subfield code="w">2026-04-30</subfield>
    <subfield code="y">BK</subfield>
    <subfield code="z">Recommended by Dr. Ishwar Kumar</subfield>
  </datafield>
</record>
