Corporate Heritage Marketing: Using the Past as a Strategic Asset
Riviezzo, Angelo
creator
Garofano, Antonella, And Napolitano, Maria Rosaria
text
New York
Routledge, Milton Park, Abingdon, Oxon
2021
monographic
eng
Eng
98;. P. 23 cm
Marketing--Italy Cultural property; Italy--Marketing
658.802 RIV
9780367764999
260514
20260514113720.0