Sanders, G. Lawrence <br/><br/>
Developing New Products and Services: Learning Differentiation and Innovation 

 - New York  Business Expert Press  2011 
 - 340;. P. 22 cm 
<br/><br/><label>ISBN: </label>9781606492413 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products--Marketing ;Product differentiation; Creative ability in business--Management; Marketing--Decision making
<br/><br/><label>Dewey Class. No.: </label>658.575 SAN