TY  - BOOK
AU  - Sanders, G. Lawrence
TI  - Developing New Products and Services: Learning Differentiation and Innovation
SN  - 9781606492413
U1  - 658.575 SAN 
PY  - 2011///
CY  - New York
PB  - Business Expert Press
KW  - New products--Marketing ;Product differentiation; Creative ability in business--Management; Marketing--Decision making
ER  -