Mesquita, José Marcos Carvalho de  <br/><br/>
Marketing Analytics: Statistical Tools for Marketing and Consumer Behavior Using SPSS 

 - Lodon  Routledge (Taylor & Francis)  2026 
 - 200;. p. 23 cm 
<br/><br/><label>ISBN: </label>9781041313076 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management; Marketing--Statistical methods; Marketing research; Decision making
<br/><br/><label>Dewey Class. No.: </label>658.83 CAR