TY  - BOOK
AU  - Gupta, Shivaji Das 
TI  - Marketing that Works:  Building Breakthrough Brands in India
SN  - 9780143473787
U1  - 658.827 GUP 
PY  - 2026///
CY  - Haryana
PB  - Penguin Business
KW  - Brand Marketing; General Management
ER  -