TY  - BOOK
AU  - Kum, Doreen
TI  - The Modern Marketing Playbook: Win Digital First Consumers with Real World Strategies 
SN  - 9789819820467
U1  - 658.8 KUM 
PY  - 2026///
CY  - New Jersey
PB  - World Scientific
KW  - Marketing; Marketing--Technological innovations
ER  -