00314nam a2200121Ia 4500008004100000041000800041082001400049100001700063245002700080250001400107260003900121300003200160240624s9999    xx            000 0 und d  aeng  a659.1 BAR  aBATRA RAJEEV  aADVERTISING MANAGEMENT  a(5th ed.)  c2004aNew DelhibPearson Education  axiii, : 754 : p. : cm. ; 24