00332nam a2200121Ia 4500008004100000041000800041082001400049100001800063245004500081260004500126300003200171365000700203240624s9999    xx            000 0 und d  aeng  a658.8 PAL  aPALMER ADRIAN  aINTRODUCTION TO MARKETING THEORY AND PRA  c2004aNew DelhibOxford University press  axxiv, : 670 : p. : cm. ; 25  cRS