00317nam a2200121Ia 4500008004100000041000800041082001600049100001300065245004200078260003300120300003100153365001100184240624s9999 xx 000 0 und d aeng a658.827 SUR aSURESH K aCORPORATE BRANDING CONCEPTS AND CASES c2005aHyderabadbICFAI press avii, : 187 : p. : cm. ; 23 cRSb50