00305nam a2200121Ia 4500008004100000041000800041082001600049100001800065245002700083260003400110300003000144365000900174240624s9999    xx            000 0 und d  aeng  a658.827 AAK  aAAKER DAVID A  aBUILDING STRONG BRANDS  c1996aNew YorkbFree Press NY  aix, : 380 : p. : cm. ; 23  cb20