00325nam a2200121Ia 4500008004100000041000800041082001400049100001800063245004500081260003300126300003300159365001100192240624s9999 xx 000 0 und d aeng a658.8 KOT aKOTLER PHILIP aMARKETING INSIGHTS FROM A TO Z 80 CONCEP c2006aNew DelhibWiley India axviii, : 206 : p. : cm. ; 25 cRSb20