00326nam a2200121Ia 4500008004100000041000800041082001600049100001700065245004500082260003700127300003300164365000700197240624s9999    xx            000 0 und d  aeng  a658.827 MOO  aMOON MICHAEL  aFIREBRANDS BUILDING BRAND LOYALTY IN THE  c2001aNew DelhibTata McGrawhill  axviii, : 318 : p. : cm. ; 24  cRS