00282nam a2200121Ia 4500008004100000041000800041082001400049100001000063245003000073260002700103300002300130365000700153240624s9999    xx            000 0 und d  aeng  a659.1 IGN  aIGNOU  aMEDIA PLANNING CONCEPTS 3  c2006aNew DelhibIGNOU  a53 : p. : cm. ; 26  cRS