00330nam a2200121Ia 4500008004100000041000800041082001400049100001800063245004500081260004200126300003100168365000900199240624s9999 xx 000 0 und d aeng a658.8 KOT aKOTLER PHILIP aLATERAL MARKETING NEW TECHNIQUES FOR FIN c2003aNew JerseybJohn Wiley and Sons axvi, : 206 : p. : cm. ; 24 cb28