00325nam a2200121Ia 4500008004100000041000800041082001600049100002000065245003100085260004500116300003100161365001100192240624s9999 xx 000 0 und d aeng a658.827 ELL aELLIOTT RICHARD aSTRATEGIC BRAND MANAGEMENT c2007aNew DelhibOxford University press axiv, : 265 : p. : cm. ; 23 cRSb30