00329nam a2200121Ia 4500008004100000041000800041082001500049100001700064245004300081260004000124300003200164365001100196240624s9999    xx            000 0 und d  aeng  a658.82 FAL  aFALK EDGAR A  a1001 IDEAS TO CREATE RETAIL EXCITEMENT  c2003aNew YorkbPrentice Hall Press  axvii, : 302 : p. : cm. ; 22  cRSb50