SENGUPTA SUBROTO <br/><br/>
BRAND POSITIONING STRATEGIES FOR COMPETI 

 - (2nd ed.) 
 - New Delhi  Tata McGraw- Hill  2005 
 - xiv, , 297 , 24 : p. : cm. 
<br/><br/><label>Dewey Class. No.: </label>658.827 SEN