000 00354nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a659.1 SHA
100 _aSHAH KRUTI
245 _aADVERTISING AND PROMOTIONS AN IMC PERSPE
260 _c2008
_aNew Delhi
_bTata McGraw- Hill
300 _axxx, : 987 : p. : cm ; 25
365 _cRS
_b35
999 _c11905
_d11905