000 00353nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 ARI
100 _aARIKAN AKIN
245 _aMULTICHANNEL MARKETING METRICS AND METHO
260 _c2008
_aIndia
_bJohn Wiley and Sons
300 _axxiv, : 288 : p. : cm. ; 23
365 _c
_b30
999 _c11939
_d11939