000			00321nam a2200133Ia 4500
008			240624s9999 xx 000 0 und d
041			_aeng
082			_a658.827 AAK
100			_aAAKER DAVID A
245			_aBRAND LEADERSHIP
260			_c2000 _aLondon _bFree Press NY
300			_a351 , p. , 22 , cm.
365			_c _b25
999			_c12645 _d12645