000 00371nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 SRI
100 _aSRINIVASAN R
245 _aCASE STUDIES IN MARKETING THE INDIAN CON
250 _a(Fourth edi. ed.)
260 _c2009
_aNew Delhi
_bPHI
300 _axvi, : 352p. ; 23cm.
365 _cRS
_b35
999 _c13807
_d13807