000 00390nam a2200145Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 HBS
100 _aHARVARD BUSINESS SCHOOL
245 _aHARVARD BUSINESS REVIEW ON MARKETING
250 _a(1st ed.)
260 _c2001
_aUSA
_bHarvard Business School Press
300 _avii, : 182p. ; 20cm.
365 _cRS
_b30
999 _c13872
_d13872