000 00366nam a2200133Ia 4500
008 240624s9999 xx 000 0 und d
041 _aeng
082 _a658.8 KUM
100 _aKUMAR NIRMALYA
245 _aMARKETING AS STRATEGY UNDERSTANDING THE
260 _c2004
_aBoston
_bHarvard Business School Press
300 _axv, : 270 : p. : cm. ; 24
365 _cRS
_b30
999 _c14274
_d14274