| 000 | 00403nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 240624s9999 xx 000 0 und d | ||
| 041 | _aeng | ||
| 082 | _a658.827 MOR | ||
| 100 | _aMORGAN ADAM | ||
| 245 | _aEATING THE BIG FISH HOW CHALLENGER BRANDS CAN COMPETE AGA | ||
| 250 | _a(2nd ed.) | ||
| 260 |
_c2009 _aNew Jersey _bJohn Wiley and Sons |
||
| 300 | _axxiv, : 336 : p. : cm. ; 23 | ||
| 365 |
_c _b30 |
||
| 999 |
_c14889 _d14889 |
||